Getting Started with Tripadvisor Restaurants

Get to know how Tripadvisor works with your restaurant.

Getting Started

Tripadvisor Menu Connect: The Complete Setup Guide

Tripadvisor Menu Connect: The Complete Setup GuideWant to save time, reach customers, and fill more tables? Read on to learn more about how Menu Connect can help you get discovered by diners where they are searching the most.

Reaching potential customers has always been a top priority for restauranteurs, but it’s more imperative now than ever before. For hungry diners searching for their next meal, having access to an up-to-date menu is key to their decision. In fact, 93% of consumers check menus online before they choose a restaurant.1

Diners use countless websites to search and discover new restaurants, but being able to accurately maintain your menu and business details across all of them can be tedious and time consuming. That’s why we’ve developed Menu Connect — to help you easily manage your menu and important business information all in one place and automatically update it for you across the web. To learn more about how you take advantage of everything Menu Connect has to offer, click here.

Already signed up? Read on for more information about how to get started and set your business up for success with Menu Connect.

Step 1: Upload your menu

Your menu is what entices potential diners to choose your restaurant — so it’s crucial that you keep it up to date. To upload your menu, you can either drag and drop a file or enter a URL to your menu online. Pro Tip: You can take a photo of your menu with your mobile device and upload it directly to your page. Have multiple menus? No problem! You can add as many menus as you’d like and you can even add a menu name like "Brunch Menu" or "Holiday Special" to each file you upload to keep everything organized. There’s also an option to add special instructions about your menu to help ensure it’s presented exactly how you want it....

Getting Started with Tripadvisor Restaurants

Getting Started with Tripadvisor Restaurants New to Tripadvisor? This getting started guide will walk you through everything you need to know to get up and running in no time at all....

How Restaurants Can Verify Their Identity on Tripadvisor

How Restaurants Can Verify Their Identity on TripadvisorWhen you claim your restaurant on Tripadvisor, you’ll need to verify your identity. This extra layer of security protects you and other business owners from fraud. Verifying your identity is easy — here’s how.

Verify Your Identity By Phone

Your business phone number included on your listing will be the phone we’ll use to call or SMS text message you to verify your identity. Our system will call or text your business the four-digit verification code depending on your preference you specify when you claim your listing. Once you receive the code, enter those digits in the box provided and click “Submit Code.”

Verify Your Identity With a Credit Card

The quickest and easiest way to verify your identity is with a credit card. You can do so by providing a credit card that includes your name. The card is for authorisation purposes only and you will not be charged. A $1 hold will be placed on your card for us to confirm your identity, but no actual charges will be processed.

Verifying by credit card requires you to include a few other pieces of information. This includes country, type of card, credit card number, cardholder name, expiry date, card security code, and other billing information, such as your name, address, postcode, and phone number. We do not save or store any of this information on your account — it’s for the verification process only.

Once your credit card goes through, you’ll be taken to the Management Centre homepage.

Verify By Email

If your restaurant is part of a large restaurant group or chain, you may be eligible for email verification. If that’s the case, you should see the option to verify by email directly as part of the claiming process. Otherwise, you should verify your identity through phone or credit card as specified above.

‪‪Last Updated: 6 July 2019‬‬

How to Know If You’re Receiving Calls From Tripadvisor Users

How to Know If You’re Receiving Calls From Tripadvisor Users

How to Know If You’re Receiving Calls From TripAdvisor UsersYou may hear: “Hello, a TripAdvisor user is calling you,” the next time you pick up your restaurant’s phone. Here’s what it means for your business.It can be really difficult to tell where phone calls to your...

How to Set Up Direct Messaging from Diners

How to Set Up Direct Messaging from DinersIn addition to leaving a public review on Tripadvisor, diners can include feedback shared directly with you in your Tripadvisor inbox. Here’s how to set up and receive direct messages from diners.

What Is Direct Messaging?

Diners can now send you a direct message in addition to leaving a public review. They might offer a specific piece of feedback they’d rather not share publicly, mention a staff member by name, or add some additional context about their review that they want you to know. Direct messages will not appear on your public Tripadvisor listing — it’s simply a way for you to receive additional feedback about your restaurant.

From there, you can continue the conversation via your inbox. This response won’t be posted on your public Tripadvisor listing as a Management Response would.

Setting Up Direct Messaging

If you're the only owner associated with your location, you will automatically be set up to receive direct messages from diners. If there are multiple owners, one person will be assigned as the point of contact. Since only one person from a given restaurant can respond at a time, so be sure to discuss with your staff who is the best to field these responses. If you change your mind, don’t worry — just have the new point of contact follow these steps below.

Here’s our step-by-step guide to setting up a new point of contact:

  1. You’ll receive this message only if you’ve first claimed your Tripadvisor listing — it’s easy and free to do so here.
  2. Once you’ve claimed your listing, log in to the Management Centre. You’ll see a section titled “Messaging Settings” under the “Business Details” section on the homepage.
  3. Click the “Turn on direct messaging” button and check the box to indicate that you are the point of contact for all direct messages from diners.

If you’ve turned off Tripadvisor’s private messaging through your Tripadvisor inbox, you’ll need to go to your profile settings and turn it back on to be able to receive these messages. Click the “Go to settings” button to do so.

Once you’ve turned on direct messaging, you should see your name — or the name of one of your staff members — as the “Point of Contact” under “Messaging Settings.”

If another member of your team is the point of contact, you can change it at any time to yourself by clicking their name and then checking the box to indicate that you are the point of contact.

To see and respond to your direct messages, click on the inbox icon on the top right hand corner of the Management Centre. Learn more about our tips for responding to your direct messages here.

‪‪Last Updated: 3 May 2019‬‬

The First 3 Things You Should Do After Claiming Your Listing

The First 3 Things You Should Do After Claiming Your Listing Once you’ve claimed your free business listing, get your profile up and running in these three easy steps.

Now that you’ve claimed your listing, you have access to a whole host of free tools to help you grow your business. Log in to the Management Centre here, where you’ll be able to respond to reviews, upload photos, update business details like hours or menu, track your performance, and more.

These three easy tasks should help you get up and running — and they should only take a few minutes:

1. Double-Check Your Listing Details

Make sure your listing is up-to-date by going to the “Manage Listing” tab in the Management Centre. There you’ll be able to update your website, phone number, business hours, menu, and any amenities you offer like parking or a patio. Any changes you make should be live on the site within a few days.

Read our detailed guide on updating your listing here.

2. Upload Photos

Diners shop with their eyes. Uploading photos of your restaurant is a fast, easy way to make your listing more exciting and interesting to potential diners looking for a restaurant like yours. In fact, having just one Management Photo can increase your engagement by up to 44%. You can add up to 50 photos at a time to your page.

Then, check your primary photo. Tripadvisor automatically chooses one for you based on quality, but you can also choose your own.

Read our guide on how to take great photos for your listing without a professional camera here.

3. See Your Performance

Another quick way to get up to speed is by understanding your performance using our dashboard. You’ll get a comprehensive look at your Tripadvisor ranking, traffic to your listing, and how many reviews and photos you’ve received. You can also view your Competitor Dashboard to start tracking your performance against your key competitors.

Learn more about how to track your performance on Tripadvisor here.


Responding to Direct Messages on Tripadvisor

Responding to Direct Messages on Tripadvisor In addition to leaving a public review on Tripadvisor, diners can include feedback shared only with the owner or manager of the restaurant’s Tripadvisor listing. Here’s a guide to receiving and responding to direct messages on Tripadvisor.

Introducing Direct Messaging

When a diner writes a review on Tripadvisor, they now have the option to include a private message directly to you. This may be a specific piece of feedback, a special shout-out to a rockstar staff member, or some context around their review that may help you act on the feedback. You’ll be able to continue the conversation with the diner to extend your hospitality beyond when they leave your restaurant.

You’ll receive this message only if you’ve first claimed your Tripadvisor listing — it’s easy and free to do so here.

The Difference Between Direct Messages and Public Reviews

Direct messages are 1:1 conversations between you and the diner. They are not attached to a bubble rating and do not impact your Tripadvisor ranking. The message will not appear on your public Tripadvisor listing. It’s simply a way for you to receive additional feedback on your restaurant.

Anyone who leaves a direct message also writes a review. The review is public, attached to a bubble rating, and impacts your Tripadvisor ranking. The review and your Management Response will be posted to your Tripadvisor page for anyone to see.

Responding to Direct Messages


How to List Your Restaurant on Tripadvisor

How to List Your Restaurant on Tripadvisor Listing your restaurant is the first step toward using Tripadvisor as a marketing channel for your business. It only takes minutes!

Welcome to One of the World’s Largest Restaurant Sites*

With 4.9 million restaurants and counting*, Tripadvisor sees millions of travellers every month to research and plan their perfect trip. But did you know that Tripadvisor is used by locals, too? Over 200 million people on average search for restaurants on Tripadvisor each month.** And in a recent survey, an average of 86% of respondents told us they have opted to dine at a restaurant as a result of a Tripadvisor ranking, review, rating or award.

Listing your restaurant is the first step toward using Tripadvisor to spread the word about your business. Once your restaurant is listed and you register as the owner or manager, you’ll be able to upload photos, update your details like restaurant hours, and respond to reviews — all for free.

Check If You’re Already Listed

Chances are, you’re already listed on Tripadvisor. You can check for your restaurant here by searching the name in the search box. Select your restaurant from the dropdown and click the “Claim Your Business” button to start managing your listing.

How to List Your Restaurant on Tripadvisor

To get started, head to Note that to list your restaurant on Tripadvisor, it must be open for business. You’ll need to have basic information like your restaurant’s address and contact information handy to complete your registration. You’ll also have the opportunity to indicate the main types of cuisines you offer with a photo and a short description of your restaurant. If you have any questions, you can see our full restaurant listing guidelines here.

Here are some quick tips when it comes to creating your listing:

  • When you add your email address, be sure to use the email address associated with the restaurant, not your personal email address.
  • For your restaurant address, use the exact postcode for where your restaurant is physically located. It seems obvious, but it can get tricky with state and city lines, so it’s worth double checking.
  • Feel free to add directions or tips to help diners find you, such as “near the statue of St. Paul” in the “Additional address information” section to help diners find your restaurant.
  • Use the map location to drop a pin where your restaurant is located so diners can find your restaurant.
  • For the “Description of your restaurant” section, add a short description of what your restaurant is all about. This is a good place to use your mission statement, “about us” statement, or anything else already on your website.

Once you’ve filled out all of the fields, click the green “Submit” button. Once you click “Submit”, our team will verify your details and your restaurant should be on the website in about 3-5 working days.

*Source: Jumpshot for Tripadvisor Sites, worldwide, December 2018

**Source: Tripadvisor Log Files Q3 2017


How This Top-Rated Restaurant Uses Tripadvisor to Build Their Business

How This Top-Rated Restaurant Uses Tripadvisor to Build Their Business La Pergola, a family-run Italian spot in Cambridgeshire, England, uses Tripadvisor as a cornerstone of their marketing strategy. Consistently one of the top-rated restaurants in the area, they are seeing more and more of their traffic coming from Tripadvisor.

Welcome to La Pergola, Cambridgeshire

Those longing for the sunny shores of the Italian Riviera may not need to travel that far. Just six miles west of Cambridge, England, La Pergola at the Wheatsheaf serves authentic Italian fare, complete with wood-fired pizzas, homemade pastas, and classic desserts like figs with mascarpone.

“We are an independent, family-run restaurant,” says Rosa De Simone, the owner. “We have been open more than 10 years.”

In that time, La Pergola has become something of a destination in the area, with diners taking the drive out of the city to experience a little piece of la dolce vita in England. The restaurant has more than 500 reviews, an average bubble rating of 4.5/5 and a Tripadvisor Certificate of Excellence.

The Challenge: Seeing Marketing Results

True Italian cooking speaks for itself, but it was tough to get noticed outside of the city. “In the first few years, we marketed ourselves in local dining out guides, newspapers, and magazines,” says De Simone. “It was very rare to hear a customer say that they had read about us in one of the publications and that made me question my marketing strategy.”

To guarantee a return on investment, De Simone turned to online channels. “I began to notice that we were getting more reviews on Tripadvisor, and that customers were mentioning they had learned of our existence because of Tripadvisor,” she says.

How They Use Tripadvisor

“I began to notice that we were getting more reviews on Tripadvisor, and that customers were mentioning they had learned of our existence because of Tripadvisor.”

Now a top-rated restaurant on the platform, De Simone worked on investing time and energy into adding Management Photos, updating business details, and monitoring reviews. Says De Simone, “I began to incorporate Tripadvisor into my online marketing by putting a link to our Tripadvisor page on our website and also using some of the great reviews on our Facebook page.”

This is free and easy for anyone to do. Once you’ve claimed your listing, choose from a variety of widgets and buttons to add to your website to promote your Tripadvisor listing and gather reviews directly by downloading our Tripadvisor Facebook app.


Where Restaurants Can See Their Performance on Tripadvisor

Where Restaurants Can See Their Performance on Tripadvisor Want to see how your restaurant listing is performing? We'll walk you through all of the places you can find your listing’s performance data in your Tripadvisor Management Centre.

Once you’ve claimed your Tripadvisor listing — which is free and easy to do here — you can see how your restaurant listing is performing in a few places in the Management Centre:

Today, we’ll walk through each dashboard, the metrics you’ll find in each, and why they’re important for your business.

Your Management Centre Homepage

Your homepage serves as your command centre for managing your business. Scroll down to “Performance Trends” to get an at-a-glance snapshot of how your page is performing month-over-month.

You’ll see sections on:

  • Page Performance: Understand high-level traffic indicators, including where you’re appearing on search, and for Premium customers, Storyboard and Favourite Review views
  • Review Performance: See your number of reviews, sentiment analysis, photo uploads, and how many people browsed through your photos
  • Customer Actions: Learn how your page is converting diners with calls, website clicks, map clicks, and booking clicks

If you want to dive deeper, click the blue “See all” text at the top of the module, which will take you to...

Your Performance Dashboard

Your Performance Dashboard gives you a comprehensive look at your listing’s performance. With sections on your Tripadvisor ranking, page traffic, review performance, and photos, you’ll be able to drill down into the key metrics that indicate how your page is performing.

Get to the dashboard by choosing “Performance Dashboard” under the “Performance” tab.

To walk through each section of this dashboard and what each metric means for your business, click here.

You’ll see at the bottom of your Performance Dashboard a section titled “Visitors Also Viewed.” This section gives you a sense of your true competitors on Tripadvisor. To see how you compare, click the blue “See Competitor Details” button, which takes you to...

Your Competitor Dashboard

Your Competitor Dashboard gives Tripadvisor Premium customers a chance to see how their restaurant’s listing performs head-to-head against other restaurant listings. If you have Tripadvisor Premium, you can choose up to five key competitors are in your area. Compare your Tripadvisor ranking, bubble rating, number of reviews, and how many Excellent, Good, Average, Poor, or Terrible reviews you’ve each received.

Access this dashboard either by clicking the “Competitor Details” tab on the Performance Dashboard or directly by choosing “Competitor Set” under the “Performance” tab in the top navigation.

For a more in-depth explanation of how to set up your Competitor Dashboard, click here.

Your Ads Performance Dashboard


5 Free Ways to Reach More Diners on Tripadvisor

5 Free Ways to Reach More Diners on Tripadvisor Getting started on Tripadvisor? Here’s our checklist on what to do to reach more diners. To make it even easier, you can download and print a copy for reference — just click one of the orange "Download Now" buttons.

Claim Your Business

To manage your Tripadvisor listing — and use it to start influencing the choices of potential customers — claim it for free at

Get the Details Just Right

Visit the Management Centre and update key details like your hours of operation, map pin location, cuisines, amenities, and pricing.

Set the Scene

Upload photos in the Media Suite. Be sure to choose a compelling Primary Photo — this is the first image of your restaurant that potential customers will see.

Ask for Feedback

Tripadvisor encourages restaurateurs to ask all customers to write reviews. Check out the “Marketing Tools” menu for resources that make review collection simple.

‪‪Last Updated: 6 December 2018‬‬

How Restaurants Can Use Their Performance Dashboard

How Restaurants Can Use Their Performance Dashboard No matter what you’re investing — time, money, or both — it’s important to know how your investment is paying off. Learn how to measure your success on Tripadvisor with this overview.

Once you’ve claimed your Tripadvisor listing, you can see how your listing is performing in several places, including your Management Centre Homepage, your Performance Dashboard, and your Ads Dashboard. Today, we’ll specifically walk through how to read your Performance Dashboard and how those metrics are important for your business.

Once you log in, access the dashboard by choosing “Performance Dashboard” under the “Performance” tab.

Property Snapshot

At the top of the page, see an at-a-glance overview of the status of your restaurant on Tripadvisor. This includes:

  • Tripadvisor Rating: Your current bubble rating, out of 5 possible bubbles. This is calculated as the average of all the ratings your diners give you when they review your restaurant on Tripadvisor.
  • Tripadvisor Ranking: This shows your current popularity ranking for your location. For a more detailed explanation on what goes into determining your ranking, click here.
  • Total Photos: This shows how many photos you have on your listing, including what percentage you’ve uploaded as a Management Photo.
  • Total Reviews: This shows the number of reviews your restaurant has received. This also shows how many of those reviews you have responded to with a Management Response.

Property Page Visitors

Next, this chart gives you a month-by-month overview of the traffic to your listing. On a technical level, this charts your unique visits to your page. This means each data point represents one person that has visited your listing. You can change the time period for the chart by toggling the blue button in the top right corner of the section.

The blue represents traffic from mobile devices and the green represents traffic from desktop. This breakdown will tell you a lot about the type of person who’s looking for your restaurant. For example, if you have a lot of mobile traffic, it’s likely that more diners are deciding to come to your restaurant in the moment while nearby. But it’s also a good indicator of what kind of traffic you will receive to your website. If you are seeing a lot of mobile visitors to your Tripadvisor page, you’ll want to make sure your own website is optimised for mobile to make it easier for them browse and book.

More traffic to your Tripadvisor listing can mean more calls, clicks to your website, or clicks to make a booking. One way to increase traffic to your listing is with Tripadvisor Ads, which you can learn about here.

Property Page Performance


How Restaurants Can Use Tripadvisor to Outsmart Competitors

How Restaurants Can Use Tripadvisor to Outsmart Competitors Learn how you’re doing against your competitors. Get started using the Competitor Dashboard, part of Tripadvisor Premium, with these tips.

The restaurant industry is more competitive than ever. With the global restaurant market reaching $1.6 trillion USD in 2018, getting an edge over the competition can make or break your restaurant’s performance.

You might already be checking your quick metrics on your Management Centre Homepage and your Performance Dashboard, but today we’ll walk you through exactly how to use your Competitor Dashboard to outsmart your competitors.

With Tripadvisor Premium's Competitor Dashboard, you can see at-a-glance how a set of competitors’ listings are performing on Tripadvisor compared to your own so you’ll know where you stand.

Getting Started with the Competitor Dashboard

Once you’ve purchased Tripadvisor Premium, you can find the dashboard by logging in to your Management Centre and choosing “Competitor Set” under the “Performance” tab. If you want to learn more about the full Performance Dashboard, click here.

To start analyzing your competitors, you’ll need to create a Competitor Set. Choose two to five other restaurants to see how you compare by searching in the search box for your known competitors. You can also see suggestions below the box in blue, which is generated based on what restaurant listings diners tend to visit when they also visit your restaurant listing.

Once you’ve chosen your competitors, click the orange “Save” button in the bottom right hand corner of your screen. You can add up to ten competitors to your dashboard.

Once you’ve chosen a set, your screen will automatically take you back to the Performance Dashboard. Return to the Competitor Dashboard by choosing “Competitor Details” at the top of the page underneath the title “Performance Dashboard.”...

How to Improve Your Tripadvisor Restaurant Ranking

How to Improve Your Tripadvisor Restaurant Ranking Tripadvisor’s Head of Restaurant Products, Gerard Murphy, breaks down exactly what goes into Tripadvisor restaurant rankings — and what you can do to improve yours — in this short video. Watch below or read on for a transcript.

Here at Tripadvisor, we help hundreds of millions of diners search for restaurants just like yours. And we want nothing more than to recommend great restaurants to diners and to connect restaurant owners with potential customers.

Part of that secret sauce of what makes Tripadvisor great is how we rank our restaurants. It’s based on three qualities of your reviews: ratings, recency, and relevance. We’ll walk through how all three of those work.


Ratings refers to the number of reviews you have on Tripadvisor. We want to showcase the restaurants with the most four and five bubble reviews for potential diners. All other things being equal, a restaurant with more five bubble ratings will rank higher than one with lower bubble ratings.


Recency refers to the number of new reviews for your restaurant. While older reviews still count toward your ranking, newer reviews better reflect the current experience of your restaurant. This is great news for restaurants, because no matter what your ranking is now, you always have a chance with newer reviews to improve your ranking. All other things being equal, a restaurant with more recent reviews will rank higher than one with older reviews.


When someone is searching for a place to eat, they don’t just search for restaurants in a city. They search for dinner or pizza or pad thai in a city. Because of this, you don’t have just one ranking for your restaurant. You have many rankings on all kinds of criteria, from meal type to cuisine type and everything in between.

Take the Brick Alley Pub in Newport, Rhode Island, for example. It’s ranked 11th overall in Newport, but it’s ranked fifth for lunch, second for hamburgers, and sixth for American food. So why does it rank higher for these sorts of cuisines and meal types than its overall ranking? That’s because there’s a higher percentage of four or five bubble reviews that mention lunch, hamburgers, or American food.

When you think about your ranking, think about what kinds of dishes and cuisines you’re exceptionally good at and see where you rank on Tripadvisor for those categories. This is a much better indicator of how likely someone will find your restaurant than your overall ranking.


Why Every Restaurant Should Claim Their Listing

Why Every Restaurant Should Claim Their Listing The first step to managing your online reputation? Claiming your listing. Here’s why it’s important and how to get started.

With 4.6 million restaurants* on Tripadvisor and counting, it’s likely that your restaurant is already listed on Tripadvisor. Your customers are likely uploading photos and leaving reviews of your restaurant without you knowing — meaning you’re missing out on a chance to influence the conversation and gather important feedback about how you’re doing.

But there’s more you could be missing out on. Here’s just a few of the reasons why you should claim your listing:

We’re One of the World’s Largest Restaurant Sites*

Tripadvisor isn’t just the world’s largest travel site. We’re also one of the world’s largest restaurant sites.* Claiming your listing on Tripadvisor means you have access to over 200 million monthly visitors.** Both locals and travellers use Tripadvisor as a restaurant discovery site with the average of 86% of respondents from a recent survey stating they have opted to dine at a restaurant as a result of a Tripadvisor ranking, review, rating or award. That’s a huge opportunity to make sure your restaurant stands out. And the best part...

It’s Completely Free

Yes, claiming your listing and setting up a Tripadvisor account is free! We want to make sure your listing accurately represents what you serve and what your restaurant is like. The person who knows that best is you.

Keep Your Listing Up-to-Date

Once you’ve claimed your listing, you’re able to control how and where it appears to Tripadvisor users by updating your business details. In the “Manage Listing” tab in the Management Centre, you’ll be able to:

  • Update your restaurant’s description and contact information
  • Verify your map location and add any details to your address, like suite number, plaza, or square
  • Maintain your hours for each day of the week
  • Choose up to five cuisine categories like Italian, Vegetarian, or Seafood where your restaurant will appear
  • Select which meals your restaurant serves
  • Edit the amenities you offer, such as parking, bookings , outdoor seating, or delivery

Claiming your listing helps ensure everything about your restaurant on Tripadvisor is accurate and up-to-date. And choosing your amenities and cuisines is the best way to make sure locals and travellers discover your restaurant.


Frequently Asked Questions About Tripadvisor for Restaurants

Frequently Asked Questions About Tripadvisor for Restaurants We've put together a comprehensive list of all of our frequently asked questions about Tripadvisor for Restaurants.

Why should I claim my Tripadvisor listing?

Claiming your Tripadvisor listing and registering as a representative of your restaurant is free and allows you access to all aspects of your Tripadvisor page including: editing business details, adding photos, responding to reviews, and more. Claim your listing by visiting the Tripadvisor Management Centre. To protect your business, we may ask for a credit card to verify your identity, but this is only for verification purposes and claiming your business is always free. For full instructions on registering, read our guide.

How do I manage my Tripadvisor listing and make it more attractive to visitors?

Once you’ve registered, you can manage all aspects of your Tripadvisor listing in the Management Centre. The Management Centre is available on both desktop and our mobile app. Simply download the latest Tripadvisor app for iOS or Android and use your phone to respond to reviews, answer questions from potential diners and manage many of your Tripadvisor Premium features. Learn more about the mobile Management Centre here.

To optimise your Tripadvisor listing, read our full guide.

How do I update my restaurant's listing details?

All of your business’s listing details can be updated in the Management Centre. To access this page, head to the Profile menu at the top of the page and click Manage Listing. Here, you can update information on your business including: general information like your name, contact details, your location, hours of operation, cuisine, pricing information, and more.


Frequently Asked Questions About the Certificate of Excellence

Frequently Asked Questions About the Certificate of Excellence Learn more about the Certificate of Excellence with these frequently asked questions from accommodations (Hotels, B&Bs / Inns, and Speciality Lodging), restaurants and experience owners. We have a separate page about the Certificate of Excellence for holiday rental properties — read more here. What is the Certificate of Excellence? Since 2011, the Certificate of Excellence honours hospitality businesses that deliver consistently great service across the world. This designation is presented to approximately 10% of total businesses on Tripadvisor that have consistently achieved great reviews over the past year. There is no application process for the Certificate of Excellence, and the achievement is earned over time. Who is eligible to receive a Certificate of Excellence? Accommodations (Hotels, B&B / Inns, and Speciality Lodging), restaurants, attractions, and holiday rentals worldwide are eligible to receive a Certificate of Excellence. How are Certificate of Excellence recipients determined?...

About Tripadvisor Review Express & Email Permissions

As of October 27, 2020 automated review collection, private surveys and the ability to customize review collection email templates are no longer included in the Review Express offering, but are available with Reputation Pro – a new premium solution to help you make an...

9 Common Review Express Concerns

9 Common Review Express Concerns Answers to the most frequently asked Review Express questions.

1. What’s the cost for Review Express?

Review Express is free for all businesses listed on Tripadvisor. You just need to be a registered owner or manager for your property. 

2. Why is Review Express better than sending my own email?

Review Express is a free and easy way to collect feedback from guests. You’ll benefit from co-branding with Tripadvisor, the world’s largest travel site. You’ll have access to the Review Express dashboard, which provides clear, accurate results for each of your campaigns. There’s also a reminder email that’s automatically sent to guests who don’t respond – making it even easier for you to get more reviews. 

3. How do email permissions work?

Read our article on Review Express and email permissions here.

4. What happens with my guests’ email addresses when I use Review Express?

When the email addresses are received they are run through our Review Express filters. First, addresses of recipients who have elected not to receive emails from Review Express are removed. Then, addresses that have received Review Express emails from you in the last 30 days, and those that have written a review of your business in the last three months, are removed.

Your Review Express email is sent to the remaining addresses and responses are tracked in the dashboard. If there’s no response within 7 days, and you’ve chosen to send a reminder email to guests, Tripadvisor will send a follow up email on your behalf. At that point, the addresses remain stored in a Tripadvisor server, so results of the campaign can continue to be tracked in the dashboard and future email campaign lists can be properly filtered.    

5. How does Tripadvisor protect my guests’ information?

Email addresses provided to Tripadvisor through Review Express are stored separately and securely. Access is limited to specific people on the Tripadvisor team.

6. Does Tripadvisor use these email addresses for other purposes?

No. Tripadvisor recognizes the value and importance in protecting your guests’ information. Email addresses submitted for Review Express are not used for any other purpose. They are not subscribed to general Tripadvisor email campaigns, or tracked for anything other than reporting on your Review Express dashboard.

7. If I provide my guests’ email addresses, will they automatically become Tripadvisor members?

No, we do not automatically create memberships for Review Express email recipients. However, a user will need a Tripadvisor membership to write a review of your property. When users decide to submit reviews, they can choose to register on the site or log in to their existing accounts and then adjust account settings in relation to receiving future emails from Tripadvisor.

8. Can I accidentally over-email my guests with Review Express?

Only one initial Review Express email and one reminder email can be sent to each guest per visit to your property, within a 30-day time period. The reminder email is only sent if you elect to use that feature and your guest hasn’t already written a review about your property.

If you’re using automated Review Express, we’ll also compare any incoming addresses from your hospitality technology provider with your campaign history to ensure your guests aren’t double-emailed. This is important because you should still use manual Review Express to send emails to the people who don’t book through your technology providers.

9. Can I be selective and only send Review Express emails to guests who are likely to write positive reviews?

You should ask all guests for permission to email them, and send Review Express emails to everyone who consents. Selectively emailing guests who are most likely to write positive reviews is considered a fraudulent practice and may result in penalties for your property. For more information, click here. Keep in mind – properties are often surprised by the amount of positive feedback they receive … after all, the average Tripadvisor review rating is 4.12 bubbles out of 5.1

  • 1. Tripadvisor internal data, January 2014
‪‪Last Updated: 20 June 2018‬‬

How to Add a Tripadvisor Widget to Your Restaurant Website

How to Add a Tripadvisor Widget to Your Restaurant Website Make sure your diners can find you on Tripadvisor with one of our free restaurant widgets you can add to your website.

Tripadvisor Restaurant Widgets to Choose From

With our free widgets, diners around the world are just one click away from your reviews. Widgets are small, customizable pieces of HTML code that allows you to add dynamic content from Tripadvisor directly onto your website. Easily share your latest reviews or awards and encourage diners to leave reviews. Plus, you can customise each widget to best fit your website.

You can choose from a wide variety of messages based on what you'd like to feature:

  • The Restaurant Widget: This widget is geared specifically for restaurants. The simple yet powerful badge says, “Find us on Tripadvisor." Customise the colour, icon, and language with this widget.
  • Review Snippets: Display your most recent review snippets with this widget. You can choose how many reviews you want to show and how large it will be on your website.
  • Review Starter: This widget encourages diners coming to your website to leave a review on Tripadvisor.
  • Social Media Button: If you feature your other social channels like Facebook or Instagram in your footer, you can easily add a Tripadvisor icon as well with this widget. You can choose from a few different styles depending on whether or not you want to showcase your bubble rating or keep it simple.
  • Read Reviews:This widget makes it easy for diners to read your reviews with a click of a button.
  • Your Rating:Showcase your Tripadvisor bubble rating and your number of reviews with this widget.
  • Bravo! Widget:Tell visitors to your website how many diners have rated you as "Excellent" with this widget.
  • Rave Reviews:
  • This widget creates a scrolling showcase of your most recent "Excellent" review. You can customise the size, readability, and your borders.
  • Rated on Tripadvisor:Similar to the Your Rating widget, this widget is slightly larger and reads, "Recommended on Tripadvisor," with a link to your listing.
  • Certificate of Excellence: If you receive a Tripadvisor Certificate of Excellence, show it off by adding your award to your website.

How to add your Tripadvisor Restaurant Widget

It’s easy to add your free widget:

  1. First, log in to the Management Centre. If you haven't already claimed your listing, it's free and easy to do so here.
  2. Choose "Website Widgets" under the "Marketing Tools" tab.
  3. Browse through the list of widgets to find the one that works best for you.
  4. Once you've chosen your widget, you can customise it. Each widget has different customizations you can choose from. For the Restaurant Widget, for example, you can customise the colour, icon, and language.
  5. Once you've customised your widget, copy and paste the personalised code from the widget page into your website HTML code.
  6. If you'd rather email the code to yourself or to the person who manages your website, click the orange "Email code" button at the bottom of the page.
  7. Once your website is updated, your widget should appear.

Enhancing your website with a Tripadvisor widget takes just a few minutes. Get started now so you can maximise exposure right away.

‪‪Last Updated: 13 January 2015‬‬

Quick Start Guide: Automated Review Express

Quick Start Guide: Automated Review Express Automated Review Express allows you to leverage your partnership with a Tripadvisor-certified connectivity provider to effortlessly gain new reviews for your business. Use this guide to get started.

Review Express is a free, easy-to-use Tripadvisor tool that allows properties to email past guests and request reviews. On average, regular Review Express users see an uplift of 33% in the amount of Tripadvisor reviews for their property.1 For hoteliers who are working with a Tripadvisor-certified connectivity provider – like an internet booking engine or property management system – collecting reviews can be even easier with automated Review Express.

How does automated Review Express work? When guests check out, your connectivity provider will automatically deliver their email addresses to Tripadvisor. In turn, Tripadvisor will send the guests a customised Review Express email within 72 hours. The best part? Automated Review Express, like manual Review Express, is free.

Ready to set up your automated Review Express campaign? All it takes is three simple steps:

1. Access Review Express

Visit, type your property name and then select it from the box. If you’re not signed in to Tripadvisor yet, you’ll be prompted to log in or register at this point. Review Express is free to use, but you must be registered for your property on Tripadvisor to get started. 

2. Opt in to automated Review Express

From the Review Express home page, click the button in the “Automate” box. (Don’t see the “Automate” box? Check the Troubleshooting section below.) Review the information in the window including your connectivity provider and the terms of use – be sure to check the box next to each one. Then confirm the "from" address for your email campaigns and submit the form. Congratulations! Your connectivity provider can now begin sending data for automated Review Express emails, as soon as guests check out.

3. Configure your default message

Review Express allows you to set a default email template for each of the 20+ languages on the site. Automated Review Express sends that default email to addresses received from your connectivity provider. If you haven’t set a default, a standard Tripadvisor template is used. To set your default email for automated Review Express, go to the “Create Email” tab. Your default message will appear automatically – it will have an asterisk in its name. Use the "Edit" links to make any adjustments to the template on this page and then save it. Be sure the box that says “Save this as my default for [language]” is clicked – that will guarantee the message is sent for automated Review Express. If you regularly host guests who speak other languages, consider editing the default message in those languages as well. When your connectivity provider sends email addresses to Tripadvisor, it includes the guest language preference, and an automated Review Express email is sent in that language.

That’s it - you’ve completed set up!

Your automated Review Express emails will begin sending as soon as your connectivity provider delivers the email addresses of guests who have checked out. You can edit your default emails and monitor the status of your connectivity provider in the "Settings" tab. As always, you can measure the results of each Review Express campaign – both manual and automated – on the Dashboard tab. You can also use Dashboard results to make adjustments to your default message and maximise responses.

QUICK TIP: Automated Review Express emails can only be sent to addresses stored by your connectivity providers. To reach the rest of your guests, don’t forget to return to Review Express and upload their addresses manually.


If your accommodation isn’t able to sign up for automated Review Express, it could be that your connectivity provider is not certified. Please contact your provider to get connected.

To learn more about Review Express, click here.

  • 1. Tripadvisor Site Data, January 2014
‪‪Last Updated: 24 March 2014‬‬

Review Express Analytics in 5 minutes or less

Review Express Analytics in 5 minutes or less

When did you last have more than enough time to get everything done? If you can’t remember, then the Review Express Dashboard has been designed with your schedule in mind! In just five minutes, you can check these key indicators to see how your past campaigns performed and get ideas for new ones. Don’t believe it? Visit, select your property from the dropdown list, and start your stopwatch:

Minute 1: Take inventory

Review the cumulative stats on the total campaigns and emails sent, total opens and clicks, and the total reviews collected. Divide the number of opens by total emails sent to get your average open rate. For example, the average open rate here is almost 30%. Then do the same for clicks and reviews. Over time, make sure these metrics are trending up. If not, try out combinations of our 
Review Express tips to boost them.

Minutes 2 & 3: Scroll through recent reviews

Check out your recent reviews to see what’s going well at your property and what may need attention. Be sure to note the ones that need Management Responses later. If you don’t have recent reviews, the dashboard will provide some tips to try for future campaigns.

Minutes 4 & 5: Check campaign stats

Calculate your open rate (# Opens / # Sent), click rate (# Clicks / # Sent) and bounce rate (# Bounced / # Sent) for your last three campaigns. Are they better than your overall average from Step 1? If so, keep it up.

If your open rates are trending down, try varying your subject lines or sending your emails closer to when guests depart to make your messages more relevant to them. If your clicks are a problem, try including more personal messaging to guests. Don’t forget, a declining bounce rate is good because it means that more of your emails are being delivered. If this isn’t the case, focus on verifying your email addresses.

That’s it! Within five minutes, you’ll be ready to send another Review Express campaign that’s optimised based on your past campaigns (just click “Continue to send” to get started). Check out the Review Express dashboard at today!

Do bounces, clicks, AND opens have you seeing double? 

If so, here’s an email analytics cheat sheet:

Your overall Review Express history:

  • Total campaigns: Number of times you sent groups of emails to guests with Review Express
  • Total emails sent: Number of addresses you’ve mailed overall
  • Total opens: Number of Review Express emails viewed by users
  • Total clicks: Number of people who took action on all emails

For each campaign:

  • # Sent: Number of addresses mailed
  • # Opens: Number of emails viewed in the campaign
  • # Clicks: Number of people who took action on an individual campaign email
  • # Bounced: Number of emails that couldn’t be delivered


‪‪Last Updated: 17 January 2018‬‬

10 Tips to Get More Reviews With Review Express

10 Tips to Get More Reviews With Review Express

Over 80% of accommodations worldwide invite guests to submit reviews.1 Reminder emails are a great way to generate fresh reviews, build ongoing relationships with guests and potentially impact your popularity ranking. Don’t have an email programme in place? Tripadvisor’s Review Express, a free tool for sending reminder emails, can help!

1. Collect email addresses

Before guests depart, confirm that you have accurate email addresses on record.

2. Set guests’ expectations

Obtain permission to pass their details to Tripadvisor to facilitate review collection and tell them you'll be sending a Review Express email to collect their feedback.

3. Choose your “from” address wisely

Be sure it includes the name of the property or a key employee that is recognizable.

4. Use short and simple messaging

Shorter emails with clear, concise subject lines are most effective.  

5. Add custom touches

Include a signature with your name and role to make the email more personal.

6. Help your email get through

Avoid using multiple exclamation points and all capital letters in your subject line and message.

7. Avoid weekends and holidays

Send earlier in the work-week when people pay more attention to their email.

8. Send emails regularly

Ask guests for feedback within a few days of check out, when the experience is still fresh.

9. Say thank you

Use this opportunity to thank guests and encourage a repeat visit.

10. Test new things

Experiment with your “from” addresses, subject lines, messages and images.

Review Express Helps You:

  • Email up to 1,000 former guests at a time
  • Customise default messages in 20+ languages
  • Add images and save templates for later use
  • Automatically send follow up messages (optional)
  • Keep addresses secure ­— they’re only used for Review Express


  • 1. TripBarometer by Tripadvisor, an online survey conducted in Dec. 2012 – Jan. 2013 with 35,042 participants from 26 countries (
‪‪Last Updated: 31 July 2013‬‬

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